VIRTUAL REALITY TECHNOLOGY: A PIONEERING START-UP TREND IN THE “NEW NORMAL” CONTEXT

Nowadays, in the “new normal” context, activities have evenly come back to the original state even though latent risks of pandemics are about to break out. It poses a problem for society in terms of adapting and developing rapidly but still having to ensure safety. Innovative start-ups, therefore, need to search for a solution that solves this issue. Also, virtual reality technology has risen to become a pioneering start-up trend in that context.

1. Overview of Virtual reality technology: 

Virtual reality technology (VR) is the one that helps to simulate authentic experiences through virtual spaces. Applying virtual reality technology brings users honest interaction in many senses. 

Literally, VR has 3 main attributes that are: Interaction, Immersion, Imagination. Towards a virtual reality system, interaction, 3-dimensional graphics, real-time and sensation for viewers are considered as key features. 

2. Virtual reality technology before Covid-19 pandemic

In reality, virtual reality technology products have become popular even before Covid-19 emerged. Virtual reality technology is applied in many fields such as science, engineering, architecture, military, entertainment, tourism, real estate, which meets diverse needs. In the retail sector, when using virtual reality technology, customers can experience virtual shopping at their homes or create virtual shops that replace traditional ones. 

Nevertheless, at this time, VR equipment was bulky and costly. VR experiences were still not super excellent as they should be. Hence, virtual reality technology could not show its best potential.  

3. Challenges in developing products using virtual reality technology

Most businesses have to spend a significant amount of money to manufacture a virtual reality technology product, yet customers are not willing to pay for it. It poses a problem of balancing costs but still ensuring the product’s quality and experience.

Moreover, the fact that users have conventionally perceived virtual reality associated with games is also turning into a challenge for businesses. Applying virtual reality to new industries can not completely clear their prejudice and satisfy their expectations.   

4. The blast of virtual reality technology during Covid-19 pandemic

In the context of the epidemic, most localities have implemented social isolation measures. Production and living activities, therefore, must be carried out remotely, through online platforms, specifically the “work-from-home” policy or online shopping trends. It is the situation that has helped virtual reality technology become a new start-up trend since it can solve the current needs of society, provide indirect yet authentic experiences for users.

Businesses apply virtual reality technology that is typically the vr360 platform. This platform supports people in traveling to Danang with just by one click. It is evidence of a spectacular return of virtual reality technology in tourism.  

Furthermore, during the pandemic, businesses will have certain difficulties in organizing events that aim to connect partners or customers. This is the time for online or to “take the throne”, which is both a timely solution for businesses and behavior of quick adaptation to the new context. When it comes to a pioneering start-up trend by virtual reality technology in the event-organizing field, it is impossible not to mention Vr Fairs – a platform for organizing virtual reality exhibitions and fairs. VrFairs allows organizing virtual reality events which brings visitors space and experiences as interactive and realistic as those traditionally held offline in the past.

In conclusion, virtual reality technology is becoming a “master” leading start-up trend in the “new normal” era. In order to get hands-on experiences on virtual reality technology, we kindly invite you to visit the Extended Danang Start-up Exhibition – SURF 2021 – which is organized on the vrFair platform, gathered by 80 virtual exhibition booths from start-ups, investment funds and incubations in the city.  

Read further information relevant to start-up here: 

>> STRENGTHEN THE NATIONAL START-UP ECOSYSTEM

>> 5 PRESTIGIOUS VENTURE CAPITAL FUNDS IN VIETNAM

>>  THE TRAINING PROGRAM OF SURF 2021 OFFICIALLY STARTS SELECTING STARTUP PROJECTS

Leave a Reply