Steve Jobs introduced the first Iphone in 2007. Then what? Do you still have to go buy paper maps every time you travel? Do you still flip your desk calendar to see what’s available today? Technology is changing everything, even the food industry. Ten years later, what we eat now and the operating systems behind it may be as obsolete as brick-and-mortar phones. The question now is no longer whether it will reshape the way we process, eat or transport food, but how?
Beef steak in 2030?
Now, close your eyes and imagine opening a refrigerator in 2030. Maybe the steak that’s kept in the freezer was created by growing cells of a cow in the lab. The apples in the other basket may have been genetically modified for a sweeter aroma. The vegetables in the corner are collected from the main hydroponic vegetable trellis with only 1 square meter on your terrace. Or even the yogurt box on the shelf will glow to let you know it’s about to expire.
Technology, or specifically food technology – Food Tech, is evolving and promises to solve the challenges in the food industry that people are facing.
Talking about Food Tech, Nadia El Hadery, founder of YFood, the tech hub that connects startups in the food industry in London, said: “Food Tech is innovation in the entire real value chain. products, from the farm, the dining table to the trash and all that is in between: production, transport and storage, processing, marketing, distribution, consumption and, ultimately, disposal. “
“The biggest change from Food Tech that anyone can see is the increased transparency,” Nadia added. Many groups of organizations are using blockchain technology to make it easier for buyers to traceability, as well as product impacts, to promote people’s “conscious consumption”.
Where will Food Tech go?
Food technology in the world is developing rapidly and achieving great achievements, making changes in all aspects of life, from farmers’ livelihoods, nutrition for consumers to whole pieces. beef.
An American company called Memphis Meat has successfully created the first artificial meat that is synthesized from animal cells. In the industry that accounts for 30% of the land on the planet and 18% of greenhouse gas emissions, “clean meat” promises not only the answer to environmental problems, but also ethical problems.
The bad news is that today the beef in your home is still coming from the slaughterhouse, not from the lab. However, food technology in Vietnam is also developing day by day and attracting a lot of attention from investors. According to the report “Vietnam Deal Insight 2017” by Topica Founder Institute, Food Tech is one of the two fields with the most investment, up to 65 million USD, surpassing even Fintech (financial technology).
The two Food Tech startups mentioned by Topica in the report are Foody and Cooky. Foody is probably no stranger to Vietnamese users. As an application that allows customers to search, rate, and comment on places to eat, Foody has contributed to changing the habits of the market in the food industry as well as being gradually ingrained in the minds of people. used in the online ordering market with the Delivery Now app. Meanwhile, Cooky is a recipe sharing platform, assisting users not only in cooking, but also from the preparation, selection of ingredients and selection of kitchen utensils accordingly.
Recently, Nguyen Lam Vien, Chairman of Vinamit’s Board of Directors has launched a unique new product: dried cane juice. That is to say, it is not all about mentioning Food Tech that it is necessary to mention the “big hammer”, but sometimes it is just to solve the needs of people to drink clean cane juice. The product really impressed the community, especially overseas Vietnamese – those who are fond of the taste of sugarcane juice in their homeland.
Despite its achievements and positive effects, however, food technology is not a silver bullet. The emerging methods will come with many questions that follow, from the quality and safety of new products and services to the consequences they will have on traditional agriculture. What will happen to people who depend only on agriculture, when agriculture becomes more automatic? Are GM foods a savior for agriculture or a time bomb?