Coming to the Extended Start-up Exhibition such as SURF 2021, you will have a lot of chances to meet and connect with investors. Therefore, it’s necessary to be well-prepared for a pitch that impresses investors. In order to help founders pitch for a start-up idea with flying colors in the exhibition, the following article will reveal 3 tip-offs for an impressive idea pitch.
1. Comprehensively understand your company and highlight the authenticity by presenting sales revenue:
Comprehensively understanding your company, your product showcases that you are a knowledgeable businessman. This is an understanding of objectives, target audiences, revenue, and probable risks. There are no investors who want to run the risk of investing in a company whose leaders are still blurred with their own company. In addition, anticipating the future revenue and expectation that you will achieve are integral parts of your pitch. Investors love to view ideas backed up by statistics rather than unresolved ones. And remember to be truthful with the data you pitch for.
2. Clearly understand the audience you want to pitch to:
Entrepreneurs need to research investors carefully, into who they are, which fields they are working in, which fields they want to invest in, and their criteria. Thereby, you get an overview and select appropriate information that is impressive enough to pitch to them.
3. Integrate personal stories to create an emotional connection with listeners:
Personal stories are factors that make your business journey closer and practical more than far-fetched strategies. Many types of research show that decisions we consider rational are based on emotion. However, don’t be so caught up in telling stories that you forget present business aspects.
Hopefully 3 tip-offs above aid you in successfully pitching to investors. Prepared thoroughly before participating in the biggest Start-up Exhibition Conference in Central Region – SURF 2021 where you meet and connect with experts, investors and learn from other’s business start-up experiences.
Read further information on SURF 2021 here: